Born in Morristown, New Jersey, in 1968, Jeff Riedel first tapped into his love of photography when his parents gave him a POLAROID Camera at age 8. Twelve years later, as a freelance journalist covering a coal miner's strike in West Virginia with his grandfather's MAMIYA Twin-Lens Camera in tow, Riedel documented the beginning of his career in a series of stark and haunting black-and-white images. Returning to New York City, he immediately enrolled at the School of Visual Arts and worked tirelessly for five years perfecting his skills as a first assistant for the industry's top talent. In 1999, Riedel was one of Photo District News "30 New and Emerging Photographers to Watch." Throughout the next decade, Riedel's work blanketed the editorial world, with clients including The New York Times, GQ, Vanity Fair, Rolling Stone, Harper's Bazaar, Vogue, CN Traveler, House and Garden, Entertainment Weekly, EXIT, Outside Magazine, Dazed and Confused, I.D., The London Sunday Times Magazine and The Sunday Telegraph. His advertising clients include Showtime, TNT, Nike, Target, Boost Mobile, FedEx, Adidas, IBM, DDP, Converse, SciFi Channel, Avon, Bacardi, Hennessy, and Teva. Riedel's editorial work earned two SPD awards, a Gold in 2001 and a Silver in 2002. In 2009, he was awarded the ASMP Arnold Newman Prize, which each year recognizes the work of one contemporary environmental portrait photographer. Riedel's Who It Takes photo portfolio of the 2009 Presidential Campaign was one of five finalists in ASME's 44th annual National Magazine Awards.